Much of what Martyn Crucefix says here about writing (his own) poetry blog sounds familiar.
http://martyncrucefix.com/2015/07/20/how-to-write-a-poetry-blog/
However, the approach here has drifted somewhat from these fine intentions. It's not often you find much to read about poetry at DG Books these days. It's a bit like when Danny Baker was given radio phone-ins to talk about football but soon found that there were much more interesting things to fill the time with.